When we were considering our own product lines, we had to consider the ramifications of innovating something new, and the impact it would have on the world. Our first step, after realizing we had something new and potentially exciting, was to look at all of the new products that had come out in the past that were still being used.
In the laser tag industry, we discovered that people were still duplicating the 1990s technologies that powered the whole industry 20 and even 30 years ago, and that most new designs were built around these engineering paradigms instead of being re-invented from the ground up. And it's not that there wasn't room for innovation (there are in fact some really great innovations out there), but rather people were thinking in a limited way about changing or improving one aspect of the game. And they are happy with that, it seems.
But we couldn't be. In looking at the top-of-the-line systems that have come out in the past 5 years, we're not impressed. The technology has been updated, but it seems to work almost identically to the equipment from 20 years ago, both in terms of efficiency and resilience. We can do better.
So that's where we're starting: laser tag and laser tag arenas.